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Social Media Briefs: Facebook Wants Your Money, Tumblr’s Sponsored Trends
Social media was once considered a free medium where brands could organically build their networks of fans and followers. But it has become a competitive marketplace where sponsored content reigns...
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Marketers are Forced to buy ads as Organic Reach on Facebook Plummets
Facebook has made an about-face when it comes to organic reach. Last year, small businesses, bloggers and marketers complained that fewer fans were seeing their posts. Some saw their reach drop as low...
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A Look Back: The Evolution of Social Media in 2013
Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of...
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Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It
Facebook’s announcement last month that changes to its News Feed algorithm will result in lower organic reach for posts by pages has not sat well with page administrators, who have seen their posts go...
View ArticleFacebook Marketing Declines: How Business Should React
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? To learn what the future of Facebook means for your brand or...
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Facebook To Page Admins: Link Share Posts Draw More Engagement Than Embedded...
Facebook’s latest advice to page administrators focused on declining organic reach involves the way they share links. continued… New Career Opportunities Daily: The best jobs in media. The post...
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New Tools From Woobox Focus On Facebook Promoted Posts, Website Custom Audiences
Facebook application developer Woobox introduced a suite of ad tools aimed at enabling brands to tap Facebook’s promoted posts, as well as a website custom audiences tool. continued… New Career...
View ArticleGuide to Facebook Reach: What Marketers Need to Know
Have you seen a drop in your Facebook performance? Do you want more fans to see your Facebook updates? If so, you need to understand Facebook reach. In this article, you’ll find out what Facebook reach...
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VIDEO: Facebook Investor Debates Facebook User, But They Are One In The Same
GoToMyApartment CEO and Razz Interactive Chairman Joshua Swanson has a split personality, at least in the video below, in which he portrays both a thrilled Facebook investor and a not-so-thrilled...
View ArticleHow to Encourage Fans to Create and Share Visual Content
Are you leveraging your community to bring attention to your brand? Have you asked your customers and fans to contribute pictures and images to your social platforms? If you’re not involving your...
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Will Eat24 Break Up With Facebook?
Will online food-delivery service Eat24 still have a Facebook page after 11:59 p.m. Monday? Probably not, if it sticks to what it wrote in a scathing blog post last week, ripping the social network for...
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Why You Should Stop Measuring Reach on Facebook
It can be difficult to reach consumers on Facebook because of the frequent changes to the network’s algorithm. According to Buffer content crafter Kevan Lee, one key to improving reach may be to...
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Facebook Again Explains Why Organic Page Reach Is Falling, But Will That...
Stop me if you’ve heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to percentage per fan reach in the mid-teens are seeing low single...
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Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think
In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook’s throttling of reach is...
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Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares...
It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis...
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How Facebook Calculates What Appears In Your News Feed
The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources...
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How Brands Can Tap into the Organic Reach of their Fans
Nicholas Thorne is the CEO and a co-founder of basno, the platform for creating and collecting digital badges. He started his career at Goldman Sachs in the technology, media and telecommunications...
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Social Media Newsfeed: HBO on the Web | Apple to Reveal iPads
Click here to receive the Morning Social Media Newsfeed via email. HBO to Offer Stand-Alone Streaming Service (LostRemote) HBO announced today plans to offer a stand-alone streaming service in 2015....
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